Premium News

Premium Products - San Jose Takeover

As soon as we knew Matt and Markell were joining the squad we planned for a team trip to celebrate the news. So we jammed up to San Jose and shut the streets down with 7 minutes of next level street riding from the Premium squad.
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Welcome to the Team Colin Varanyak - PREMIUM BMX -

In the world of BMX street riding, there are few riders out there with a better blend of style, burliness and pure technical madness than Colin Varanyak. No spot is safe when Colin is out searching, there is no end to what is possible when he sizes up a spot. It is for all these reasons and for more that cant simply be verbalized, that we are beyond hyped to announce Colin Varanyak as the newest team rider for Premium! Let the good times begin.
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Premium Frame Bag

Love street riding but hate riding with keys, wallet, and a phone in your pockets? Want to bring wax and a couple tools but don't want to bring a backpack? We hear you! The Premium Frame bag is designed to be big enough to fit the street session essentials and small enough to stay out the way while you're riding! The Premium Frame Bag will keep your gear off the ground, out of your pockets and off your back!
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