HISTORY
AN ICONIC COMMUNITY
In August of 1978, a small black and white advert appeared in the new product section of BMX Action Magazine, announcing "Haro's Factory Plates." This low-key promotion marked the start of an entrepreneurial journey, and a new enterprise, that would profoundly shape the identity and direction of the new sport of BMX
A STORY OF LEADERSHIP
No other freestyle team of the 1980s era could match the depth of talent at Haro Designs. From day one, Bob Haro set standards for innovation with his relentless pursuit of perfection when riding his bike. The most iconic and accomplished riders in the history of the sport lined up to represent Haro, promoting a unique culture and a new direction for bicycle riding.